VISUAL ESSAY / RIDE SERVICES

The Wild-Goose Chase

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The Longer Road to Pickup

More ride requests do not always produce more completed trips. When a platform serves the oldest waiting passenger first across a very large area, the next passenger may be far from every free vehicle. Cars spend more time driving empty to pickups, leaving less time to carry people.

The first simulation shows ordinary matching, pickup, occupied travel, and return to availability. At much higher request volume, pickup paths grow long and service completion can fall despite stronger demand. The resulting curve rises and then bends downward, the wild-goose-chase effect. A final run divides the area into smaller matching zones, shortening empty pickups and improving service in the illustrated case. The lesson is that dispatch rules and market geography determine usable capacity. Sending a driver after every request is not enough; long approach trips can consume the supply that should have served the next passenger.